Thursday, March 17, 2005

Somebody decided "passion" was the cool word in advertising around here a year ago or so and now there isn't a single ad anywhere that doesn't use it. I mean, for Chrissake, there's this brand of shampoo going around advertising "Passion for healthy hair"....Tasteless ads are bigger over here than in the States. For example, there's this one ad over here for sore throat menthol candies that features the model sucking on one and then suddenly her boobs pop out to size 48 triple-D. Everybody knows this is tacky but it goes over....Here's one for local tastelessness. My wife's forty-fiveish female cousin told this joke in front of everyone, and acted it out too. You need to know that Lepe is the town in Spain where stupid people come from, rather like Polish jokes in the US or Irish jokes in the UK. It's a beauty contest. Miss Seville is ready to go down the catwalk. They tell her, "Pose." She poses. They say, "Smile." She smiles. They tell her, "Moisten your lips." She licks her lips. They say "Thank you," and she parades off. Here comes Miss Barcelona. Pose. She poses. Smile. She smiles. Moisten your lips. She licks her lips. Thank you. Next. Here comes Miss Lepe. Pose. She poses. Smile. She smiles. Moisten your lips. She looks confused for a moment, then the lightbulb in her head goes on. She licks her fingers good, sticks them inside her bikini bottom, and starts rubbing...Would people do that in the States in front of their mother-in law and three people they barely know?

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